{"product_id":"9780349427959","title":"The Great Plant-Based Con","description":"\u003cp\u003eAlmost every day we hear a call for us to reduce our consumption of meat and dairy, with the long-term goal for many being the widespread conversion to a totally vegan lifestyle. 'Plant-based' has become a term so worthy and ubiquitous that many people have forgotten their historic antipathy to an extreme vegan cause. But what if the statistics driving the plant-based movement were misleading or even false? What if we were being manipulated by a happy coalition of vested interests that includes environmentalists, Big Pharma, Big Food, established dietary advice organisations, and even a little known but rich and powerful religious group with a long-standing commitment to a vegan diet? What if removing animal foods from our diet was a serious threat to human health, and a red herring in the fight against climate change?\u003c\/p\u003e","brand":"Piatkus","offers":[{"title":"Jayne \/ Buxton","offer_id":45403257733434,"sku":"9780349427959","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/5334\/6096\/products\/9780349427959_5794b04b-79d6-41c2-b6f7-41ed33fa0f5f.jpg?v=1686926485","url":"https:\/\/goldenharebooks.live\/products\/9780349427959","provider":"Golden Hare Books","version":"1.0","type":"link"}